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The Project

SAM is the UK’s largest member owned provider of ITSO smart ticketing managed services. There are substantial benefits to using the convenience of smart ticketing, yet these benefits and detail on how the system works had not been clearly communicated.

Focusing on a single passenger and their data, Impact Lab has helped to create a 2D animation to communicate the complex interactions within the systems and services of SAM’s ITSO Smart Ticketing in a simplified, stylised and engaging way. The animation will be used on the homepage of the SAM website and also in marketing material for clients and stakeholders.